I’ve recently been involved in another business, no need to name names. From my experience with work there, I’ve decided to recount some of the lessons learned in terms of business decisions I thought were handled badly by one of the owners. This thread is not meant to be negative in any sort of way, it’s just sharing what I’ve learned. So here goes:
Bad Business Decision #1: Being a backseat designer. I’ve stolen this one from Seth Godin’s post: How to live happily with a great designer. Essentially what this means is that if you want to be a part of the process of design, you need to have some experience in design. You need to be able to provide valuable feedback. Otherwise, you are simply setting up roadblocks for your designer. Seth says it best: “You don’t know a lot about accounting so you don’t backseat drive your accountant. You hired a great designer, please don’t backseat drive here, either.” Marketing experience does not mean design experience.