
Listen to your testers, or else why have them? The comment I heard most from our alpha testers was: “I don’t get it. What exactly do I do on TripTie?” As an interaction designer/information architect, who has designed many sites in the past, this was a slap in my face. Have I lost my touch? Am I just too involved in the project to see clearly anymore? How could they not get it?
My friends consoled me: it’s probably a little bit of all these reasons; it’s a new concept; I probably am too involved to see clearly. And gosh darnit, I don’t think the homepage was helping either. Sure, it had trip plans up there front-and-center (well, on the left-hand side actually), but it didn’t have a clear purpose. It didn’t spell out the concept to the users, which is what you need to do with something new. So we re-designed it: the purpose can’t be bigger; four trip plans, dead center; and plenty of text below to describe why you should use TripTie. Check it out for yourself.